Build the right prompt universe
Organize the real questions buyers ask by product, problem, use case, and stage of decision—not by a small preset sample.
TRACE is the proprietary software behind our AI visibility work. It lets us build a meaningful prompt universe, inspect the sources and product signals behind the answers, and keep the next move tied to evidence.
Most dashboards stop at a score. TRACE was built to help us decide what to do next—and to keep hundreds of prompts, sources, products, and changes from turning into spreadsheet fog.

Start with the public facts: crawl access, structured data, reviews, and product-catalog signals.
Organize the real questions buyers ask by product, problem, use case, and stage of decision—not by a small preset sample.
Track brand presence, competitors, citations, and owned-source coverage across the AI surfaces that matter to the category.
Check crawlability, schema, reviews, catalog data, and other public signals before guessing at a content fix.
Connect a visibility gap to the page, source, product-data change, or proof point most likely to address it.
Hold a repeatable baseline, follow the trend, and separate a real shift from one unusual answer.

Set the category, catalog, commercial target, and AI surfaces before the first probe runs.
TRACE gives the work a durable operating layer. AscendAssets still defines the market, reads the answers, tests the counterargument, and decides which technical, content, entity, or source change deserves attention.
Clients get the findings and the work behind them—not another dashboard they have to learn alone.
Bring your website and the buyer question you most want answered with your name. We’ll show you how we would investigate it.